ALAMOS BOOK FAIR 2013
A BENEFIT FOR LOS AMIGOS DE EDUCACIÓN
4—6 PM at the Hotel Colonial, Alamos, Sonora, Mexico
Thank you all for coming today!
PART ONE 4 PM
The Making of
“Our Stories of Alamos, a Pueblo Magíco”
Joan Winderman had a dream to make known the stories of the fascinating women of Alamos – which led to the publication of “Our Stories of Alamos, a Pueblo Magico.” With pleasure we also acknowledge her dogged dedication to collecting these stories. I’m sure many of you can recall your own story of that! We know you love and collect books, Joan, so please accept this 500 Peso Gift Certificate to Kathy’s Korner Book Salon as a token of our appreciation.
I also acknowledge the contributions of Donna Love – who got the book rolling with a writing class for 25 local women and interfaced with other writers throughout — and Bernadette McAllister for photographs, and for the support of Betsy Maier.
Lorna Acosta created Kathy’s Korner Book Salon to honor her sister’s memory, and it has become a repository of an amazing number of books—donated and for sale—with the ambiance of the independent bookstore which has all but disappeared in America. It is also the headquarters for Los Amigos de Educación, which provides scholarships for further education to Alamos youth. With pleasure we acknowledge Lorna’s contribution to literacy and education, and gift her the net proceeds of $500 U.S., from the sale of the first printing of “Our Stories of Alamos.” PLUS Los Amigos’ ownership of all native book files for future printings and updates and the proceeds thereof.
Linda Adams has been a tremendous help to Lorna and Kathy’s Korner and is available next door with name tags for the women writers so we can further identify each other and have our books autographed by everyone present. I’m looking forward to meeting the women writers and thanking them in person for their contribution—and have them autograph my book! There is also a sign-up sheet for any woman who may want to contribute her story for a possible second edition. Joan Winderman will also be helping with the autograph party next door. Thanks also to Louise McPherson, another Los Amigos board member, and her partner, Rob, for balloons and set-up.
We’ll take a short break. Please help yourself to the food and enjoy some water or wine. Next, I’ll describe the self-publishing sequence of “Our Stories” by way of illustrating to you the steps required should you be interested in self-publishing a book through Amazon.com and CreateSpace print-on-demand or e-book services. The CreateSpace services are free! Following, I will introduce today’s authors who will speak about the writing experience. Books for sale benefit Los Amigos de Educación.
PART TWO 4:30 PM
THEPROCESS OF “OUR STORIES OF ALAMOS”
There are only two main questions an author must answer to produce a successful book:
Who is your audience? How will you reach them?
With this book we identified the audience as the people of Alamos and we would reach them by mouth and through Alamos Notes. And if it got wider distribution, so much the better. We would not be investing a large amount of money, and believed we could recoup our investment. Now, of course, we would like to sell as many books as possible to benefit Los Amigos de Educación.
CREATE BOOK CONTENT:
IDEA: Author – Joan Winderman: An idea whose time had come: lunch at Teresita’s March 30, 2011 Joan mentioned her idea of making known how special the women of Alamos are, and the other four of us—Donna, myself, Bernadette and Betsy—thought it was a great idea too. We invested our time and money to make it happen today.
TEXT: Writers – the women of Alamos wrote their stories (the most amazing feat of all, I think) Editors – our content editor and interface with the writers was Donna Love; a professional editor was hired for the final line edit.
GRAHICS: Photographers: myself, Joan, and Bernadette submitted a variety of photos of Alamos.
As stories and photos came in, I put up this blog to show our progress and keep us inspired.
1. BOOK FORMAT AND DESIGN
This is my main work–making text and graphics look good and make sense; i.e., form and function.
I examined the stories, their length, etc. and decided the best format would be to put them in alphabetical order by first name and use a maximum of two pages per story.
If each story did not fill two pages and there was a big white space left, I combed the photos to find one appropriate to illustrate their story, with the goal to ultimately provide a variety of photos that would showcase the essence of Alamos, its people, plants, animals, architecture, ambiance, festivals, etc.
Sample pages and covers were prepared for the committee, reviewed, and refined to create the book you see today.
I assigned an International Standard Book Number (ISBN) and purchased a barcode for the back cover.
2. PRINT AND INTERNET PRESENCE
PDF files were prepared to spec and uploaded in November to my account on CreateSpace.com, the print-on-demand arm of Amazon.com, and were immediately for sale worldwide.
We ordered 225 books printed and sent to Joan in Tucson, to be delivered by Joan, Lorna, and Louise McPherson to Alamos in time for Christmas—to give a free book to each of the women writers, and for sale to others. We were able to completely recover our initial investment of $1700 by January 15.
We planned to have a book launch back at Teresita’s on Februrary 16, 2012, to honor the women and sell books. That became Christmas 2012 book sales, expanded to include my talk about self-publishing, plus book sales and talks by local authors (Donna’s ideas)—and thus grew into the celebration today, which I named “Alamos Book Fair 2013,” at Kathy’s Korner and Hotel Colonial venues.
Donna, an entertaining writer, and one of the authors who will speak today and has books for sale, is also a good book publicist. Jim Swickard of gave Donna contact information for national tourist related associations. Those letters and requests will go out soon. If you have any influence or suggestions who Lorna might contact for bulk sales (the ideal way to sell a book, along with having a niche market), please let her know.
PART THREE 5 PM
SPEAKING ABOUT WRITING AND PUBLISHING
Please welcome five of our local authors:
Robin Ellis, will speak about writing her book while pregnant and with breast cancer, “She’s Alright.”
Emily Preece, author of personal Alamos stories, “Over These Cobblestones.”
Donna Love, who brings four books to the table: “Tell Me a Story,” “To Make the House Complete,” “Walking for Our Lives,” and “Driving for Walking for Our Lives.”
Robert Cabot, author of several books, one of which is nominated for a Pulitzer Prize.
Leila Gillette, who wrote and illustrated “Stately Homes of Alamos.”
These local authors will be available afterwards for your questions and to sell books. A portion of today’s sales goes to Los Amigos de Educación, so I urge you to purchase at least one book from each author if you can! They will be happy to autograph books for you. Books are also available for purchase at Kathy’s Korner Book Salon – proceeds to Los Amigos de Educación.
Eat! Drink! Be Merry! Buy Books and Support the Youth of Alamos!
We published this book and created this event around it, to bring the people of Alamos together in community and with an appreciation of our strengths in diversity. I say, “Well done, Alamos!” Today’s event raised money for two scholarships for the youth of Alamos!
Photographs by Joan Gould Winderman and Patricia Hamilton.